Examples of sponsorship activation: the value of experiential activations Their use of video let fans into training sessions, immersed them in the clubs in real time, and ultimately demonstrated that these teams are at the cutting edge of technology. In football, top-flight football clubs that have successfully used 360-degree video as part of their sports sponsorship campaigns include Barcelona, Real Madrid, and Paris Saint Germain. The video series utilised sponsors in a way that was valuable to the viewer, thus giving the videos organic sharing ability and ensuring that the sponsors – which were highly visible – received as wide an audience as possible. One of motorsport’s most successful sponsorship activations examples is racer Ken Block’s Gymkhana series on YouTube.

Sponsorship activation examples: using video content

The three-day activation had 1.5 million outdoor impressions, 4.4 million via TV (thanks to Jimmy Kimmel), and a whopping 25.6 million views via Snapchat. Nike used augmented reality to put members of the public in LA inside a virtual video game during the launch of its Epic React trainers campaign. Sport sponsorship activation examples: using ARĬonsumers increasingly want true immersion – and one way to provide this, particularly in sports sponsorship, is through gamification. The only thing to do in this situation is to learn from the best of what has gone before – so, here we’ve brought you a selection of the best sponsorship activation examples in sports from recent times so that you can start to get an idea of what works well. You might know that you want to invest in sports, and what kind of sports will align well with your brand, and how your current customers are likely to respond to certain brand partnerships – but do you actually know whether your carefully planned activations will work?

Digital brand activation examples